Friday, January 13, 2012

Fielding graduate Mary Jean Vignone publishes article in OD Practitioner

Family, Buildings, and Wars: Organizational Conceptual Metaphors -- Mary Jean Vignone

My intention in this article is to clear a path from theory to practice through exploration of practical applications of conceptual metaphor analysis. I believe that conceptual metaphors are powerful tools for OD professionals. Specifically, conceptual metaphor theory and analysis have positive impacts in the areas of leaders communication, understanding organizational culture, and facilitating organizational change. In this article, I explore the practical side of conceptual metaphor analysis to propose new applications for OD professionals.

Vignone, M. J. (2012). Family. buildings, and wars: Organizational conceptual metaphors. OD Practitioner, 44(1), 34-37.

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