Booth, M. & Esposito, A.J. (2011). Mentoring 2.0 - High tech/high touch approaches to foster student support and development in higher education. In C. Wenkel (Ed.), Higher education with social media: Applications in student affairs, enrollment management, alumni, careers, and other functions. Bingley, UK: Emerald Publishing.
In this chapter, the authors - heralding from two very different kinds of higher educational institutions (one small, private, liberal arts university on the west coast and one large public university on the easy coast) - discuss how social media tools such as Facebook, blogs, LinkedIn, and YouTube have allowed them new ways to mentor and advise their traditional and non-traditional student populations.